That’s a great question…

True, I’m an experienced copywriter showcasing a rich professional background that adds depth to my understanding of marketing and human psychology. But I think it goes beyond even that…

The fact is, I possess the powerful and very rare combination of being able to both analyze and empathize. Yes, I understand numbers and facts – but I also understand human beings. And I excel at explaining things to people. Where others see only data and “information,” I see stories, trends, and movements.

Here’s what this means for you:

As a freelance writer and strategist, I can come alongside your team with fresh energy and insight. I can take some of the weight off your shoulders – including those times you need to pivot… “get caught up”… re-purpose and re-imagine your content and editorial calendar… or just plain cut the “overwhelm” down to size.

I write to forge and nurture a deep connection between your products and services, and the decision-makers on the other end. This means they will understand with their minds what you are saying in your copy – and also feel a deep connection inside themselves, in an almost subconscious way.

I offer copy and consultation services built around my ability to both analyze and empathize. Your customers may only read five words in a headline – but you and I know the amount of research and reflection that goes into picking those exact five words. It’s a form of complexity… that leads to elegant simplicity.

Whether it’s email copy, lead magnets, or lead-gen ads and landing pages – I’m here to offer my experience, skills, and passion for excellence.

Look through the services I offer and some samples of my work. And feel free to give me a call or send me an email to discuss how I can help you. (My contact info is right at the bottom of the page!)

“The trouble with many copywriters in general agencies is that they don really think in terms of selling. They have never written direct-response; they have never tasted blood...
David Ogilvy

"Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art."