You Get More Than a Writer
There’s certainly no shortage of copywriters out there.
But when you hire me you get more than a writer. You get someone who can persuade through the written word. Someone who understands strategy and the importance of generating good results — not just writing good prose.
I’m continually on top of industry trends: what’s working, what’s not. I study patterns and analyze campaign results and metrics. This way, if you need help with your strategy, offer or messaging, I’m able to contribute valuable advice.
I write to sell
Also, my 11-year professional sales background allows me to bring that little extra to the table. If results matter to you, you’ll be happy to know that I come from a world where you live and die by your sales numbers. A world I left only after breaking sales records in my division.
What can I help you write? Click on the links below to learn more about my offerings in each of these areas:
Thought Leadership Books
Interactive Technical Training
“You did an outstanding job for us, Ed! The email campaign you wrote produced a response rate of over 6% (even higher than we were hoping for). The email clearly highlighted our value proposition and it encouraged the reader to respond. I will be contacting you again in the very near future with additional projects.”
VP of Business Development
“It really helps when you’re working with a copywriter who has a strong IT sales background — someone who understands the sales process and the kind of sophisticated buyer we work with. Ed’s contribution to our recent email campaigns will enable us to increase demand for our products. His insight is priceless.”