Why Me

Finding a copywriter who understands software and technology products and services can often be a challenge.

The ideal writer needs to be able to grasp your technology, yet also savvy enough to translate technical information into clear business benefits.

Without diluting your core message and without hype.

You also need a writer who “gets it.” Someone who understands today’s

overwhelmed and overmarketed technology buyer. An experienced, professional copywriter who knows how to craft a clear, targeted message that will resonate with each buying influence.

Straight from the Trenches

I’m Ed Gandia, and I’m a freelance copywriter specializing in enterprise software content marketering.

Unlike many copywriters, I’m also a very successful, 11-year sales veteran. I’ve spent half my sales career in the trenches selling enterprise software and IT solutions. I understand the complex, strategic selling process and the critical part marketing plays in this process.

I also know the importance of writing copy that aids this effort — targeted, benefit-oriented copy that gets more qualified prospects to respond and move more quickly through your sales funnel.

Just as important, I know the meaning of a deadline. That’s why I’ve never missed one.

How I Can Help You

Looking for a dependable, tech-savvy writer to help you craft an engaging case study, white paper or bylined article…even the strategy to make it all work? Need someone to ghostwrite your thought leadership book or ebook?

Give me a call at (770) 419-4442 or drop me a line to see if (and how) I may be able to help. There’s no obligation.

In the meantime, feel free to browse through some of my writing samples and the various services I offer.

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